Lands’ End Names First Chief Marketer in Nearly a Decade

Lands’ End names first chief marketer in nearly a decade

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

Lands’ End Names First Chief Marketing Officer in 10 Years

Lands' End, seeking to elevate its image and accelerate growth named a chief marketing officer after ten years without one.

Lands’ End names first CMO in nearly a decade amid turnaround push

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

Lands' End taps Sarah Sylvester as new CMO - Brand Innovators

Lands’ End has hired Sarah Sylvester as its new chief marketing officer – the first time the brand has appointed a new CMO in almost a decade.  “What really drew me to Lands’ End is the opportunity to build on a brand people already trust and take it somewhere new,” said Sylvester. “Lands’ End has always been rooted in serving the customer first: creating thoughtful solutions that help her feel ready for life’s every journey. I’m excited by the …