US EditionLadbible owner grows revenue thanks to direct deals with brands
Direct advertising now accounts for 54% of LBG Media's revenue, driven by 29% US growth and 11% UK growth amid increased investment in sales and generative AI technology.
8 Articles
8 Articles
Ladbible owner grows revenue thanks to direct deals with brands
Ladbible owner LBG Media is investing in direct advertising ad sales in the UK and US in 2026 as it relies less on revenue share from tech platforms. LBG, which also publishes brands including Sportbible, Unilad, Gaming Bible, Tyla and Betches which expanded from the US to the UK last year, reported adjusted group revenue of £92m in the year to 30 September 2025, growth of 10% year on year. The total is adjusted to remove the impact of foreign e…
29% US revenue growth and half billion audience drives solid results for LADbible
LBG Media Group, the group behind the LADbible network of websites and social media brands, has revealed stronger sales growth and earnings after tapping more into generative AI and its continued engagement with younger readers.
Ladbible parent LBG touts ‘excellent progress’ in US – Northern Financial Review
LBG Media plc, the Manchester-based online publisher of LADbible and other brands for a young adult demographic, said its revenue and profit for the year to September 30, 2025, were in line with market expectations, as it made “excellent progress” in the US. LBG reported “double-digit revenue growth and continued profit growth” with revenue of £92.2 million, up 10% at constant currency, and adjusted EBITDA of £25.2 million, up 3%. “In the UK, th…
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