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Labubu-maker Pop Mart learns from Disney to capitalise on toy's viral success
Pop Mart aims to replicate Disney’s long-term intellectual property strategy with Labubu, which contributed $674 million in sales and boosted stock by 400% in one year.
- On Monday, Si De, Pop Mart's COO and executive director, said the company is borrowing Disney's playbook to turn Labubu's blockbuster sales into long-term success, adding `In fact, Disney's great value lies in its ability to operate IP over the long-term, even up to 100 years`.
- Wang Ning's decade-long strategy began with owning Pop Mart's IP and recruiting Kenny Wong, while the blind-box model and focus on young women fueled Labubu's global success.
- Market reaction followed with shares rising, as Pop Mart's Monsters IP contributed 4.81 billion yuan, about $674 million, to first-half sales and shares surged 400% this year.
- Pop Mart's market value now exceeds Hasbro, Mattel and Sanrio combined this year, but analysts caution it remains heavily dependent on Labubu amid growing competition.
- Industry estimates show China's art toy market will exceed 120 billion yuan this year, while Popland's 2023 opening and celebrity posts from Rihanna, Kim Kardashian, and Blackpink's Lisa highlight growing investor interest.
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Exclusive: Labubu-maker Pop Mart learns from Disney to capitalise on toy's viral success
China's Pop Mart is borrowing from Disney's playbook to turn toothy monster Labubu's blockbuster sales into long-term success, Executive Director and co-COO Si De told Reuters in a rare interview.
·United Kingdom
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Total News Sources8
Leaning Left1Leaning Right0Center4Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
L 20%
C 80%
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