Kraft announces protein-enriched mac and cheese product

No, we don't need high-protein boxed mac and cheese, experts say. But people want it

Kraft Heinz has just announced it's launching a high-protein mac and cheese called PowerMac that delivers 17 grams of protein and six grams of fibre per serving. But did we ... need this?

Kraft announces protein-enriched mac and cheese product

Kraft announces protein-enriched mac and cheese product. The product will be available in two flavors: original and white cheddar.

What did Kraft add to mac and cheese?

Kraft’s protein pumped mac and cheese Kraft Mac & Cheese is expanding into the protein trend with a new product called PowerMac . The announcement frames the update as a way to keep the familiar, comfort food “iconic” format while adding more nutrition targeted at everyday eaters. According to the…