Report on AI Use in Business Rife with AI Hallucinations

Report on AI use in business rife with AI hallucinations

The massive consulting firm KPMG had to pull a lengthy report on the use of Agentic AI after it was found to be riddled with AI-generated fabrications and mangled citations.

KPMG Deleted Its AI Report After 40 Fake Citations Were Exposed

KPMG just pulled one of its flagship AI reports after researchers found it was built almost entirely on fake citations, and other outlets had already cited it before the takedown. The report, “Redefining Excellence in the Age of Agentic AI,” was published in October 2025, and AI detection group GPTZero later found that 40 out of 45 citations pointed to sources that don’t exist. Here’s what happened, who’s pushing back, and why it matters for any…

KPMG Redefines Excellence in the Age of AI By Using AI to Pump Out Dubious Citations in This Now-Removed Report

GPTZero, the folks who brought you this glorious takedown of an EY Canada report stuffed with completely made up sources, are back at it again and this time they’ve caught KPMG using AI to make reports. Except this time it’s funnier because the report is about AI. Here’s the gist of their latest research: This investigation analyzes a KPMG report from October 2025 on customer experience and agentic AI. The report, titled Total Experience: Redef…