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Kodak and His Brand Strategy After Bankruptcy: What the Former Giant Wants to Sell Today

Summary by Sueddeutsche Zeitung
Keyrings, sweaters, sneakers – Kodak's logo stands out for many products. After a failure, the former giant of analog photography today mainly sells a sense of life.

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Sueddeutsche ZeitungSueddeutsche Zeitung
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Kodak and Its Brand Strategy: Camera Obscura

Keyrings, sweaters, sneakers – Kodak's logo stands out for many products. After a failure, the former giant of analog photography today mainly sells a sense of life.

·Munich, Germany
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Sueddeutsche Zeitung broke the news in Munich, Germany on Tuesday, February 3, 2026.
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