KO Wants to Ban Postcode Lottery Advertising

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The Swedish Postcode Lottery's advertising on Instagram is not moderate and should therefore be banned, according to the Consumer Ombudsman (KO), who is taking the lottery to court.

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The Swedish Postcode Lottery's advertising on Instagram is not moderate and should therefore be banned, believes the Consumer Ombudsman (KO), who is taking the lottery to court. The law states that the marketing of games and lotteries should be moderate. KO does not think that the Swedish Postcode Lottery lives up to this, and points, among other things, to an advertising clip where money rains down on a residential area and there is a rush to g…