Kiran Mazumdar-Shaw calls out Fendi’s ₹8.3 lakh colourful Navratri-style bag: ‘Undermines our authentic talent’

Harsh Goenka, Kiran Mazumdar-Shaw criticise Fendi’s Rs 8.3 lakh ‘Navratri’ bag

According to Fendi’s website, the bag is made entirely by hand and features 39,500 beads and 475 mirrors. It reportedly took more than 138 hours of craftsmanship to make the bag.

Harsh Goenka, Kiran Mazumdar-Shaw slam Fendi’s Rs 8.3 lakh ‘Navratri’ bag: ‘Cultural appropriation’

Fendi’s Rs 8.3 lakh bag has sparked backlash for resembling traditional Indian Navratri bags, with critics accusing the brand of appropriating Indian craftsmanship without credit.

After Prada Kolhapuri Case, Fendi's Rs 9 Lakh 'Navratri Bag' Sparks Cultural Appropriation Debate

This incident comes after Italian brand Prada drew criticism for selling footwear virtually identical to Kolhapuri chappals at steep prices.

Are global brands too obsessed with Indian fashion? Fendi's new $10,000 Navratri style bag has Indians questioning how long they have to wait for credit

Fendi's latest Baguette bag has sparked controversy on social media about cultural appropriation. Critics point out that the design bears a striking resemblance to intricate Gujarati craftsmanship without proper recognition. Fendi defends the bag's creation, asserting it was meticulously made in Mumbai by the esteemed Chanakya workshop, emphasizing its collaboration with local artisans and their traditional skills.

Kiran Mazumdar-Shaw calls out Fendi’s ₹8.3 lakh colourful Navratri-style bag: ‘Undermines our authentic talent’

Kiran Mazumdar-Shaw reacted to Fendi’s colourful bag, which required 138 hours of craftsmanship and carries a staggering price tag.​