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King’s Hawaiian gives casual fans Super Bowl comfort - Brand Innovators
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King’s Hawaiian gives casual fans Super Bowl comfort - Brand Innovators
King’s Hawaiian and Eli Manning are partnering on a line of clothing created especially for those “Soft Fans” who attend Super Bowl parties more for the snacks and the game. The so-called “Soft Fans Collection” includes a crewneck, long sleeve shirt, hat and socks, adorned with slogans such as “Here For The Food” and “Defense Wins Games. Sliders Win Hearts.” Some pieces also include phrases to help those who might be unfamiliar with the game so …
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