Kingfisher and Google Cloud Partner to Deliver AI-Powered Shopping Across UK and Europe

Kingfisher and Google Cloud Partner to Deliver AI-Powered Shopping Across UK and Europe

LONDON and SUNNYVALE, Calif., March 18, 2026

Kingfisher expands Google Cloud deal for AI shopping - DecisionMarketing

“Agentic AI” might still be in its infancy but DIY giant Kingfisher is aiming to steel a march on its rivals through a multi-year partnership with Google Cloud to deploy AI-powered shopping tools across its ecommerce platforms. The agreement will see the retailer roll out Google Cloud’s Vertex AI on the B&Q website as well as its sister brands, Castorama in France and Poland, and Brico Dépôt France, shifting away from traditional keyword-based s…

Kingfisher To Roll Out AI-Powered Shopping

Kingfisher, the owner of B&Q and Screwfix, has become the latest retailer to announce an investment in AI-powered shopping. The home improvement group is partnering with Google Cloud in a multi-year deal expected to improve Kingfisher’s online shopping experience through (more…) The post Kingfisher To Roll Out AI-Powered Shopping appeared first on KamCity.

Kingfisher partners with Google Cloud to launch AI shopping tools

Kingfisher and Google Cloud have announced a multi-year partnership to integrate generative artificial intelligence across the home improvement group’s e-commerce platforms. The investment will see Kingfisher deploy Google’s Vertex AI technology at B&Q in the UK, Castorama in France and Poland, and Brico Dépôt in France. The system replaces traditional keyword search with conversational tools designed to help customers plan home improvement proj…

Kingfisher partners with Google Cloud to roll out AI-powered shopping across Europe

Kingfisher has struck a multi-year partnership with Google Cloud to deploy AI-powered shopping tools across its banners, as the DIY giant looks to position itself at the forefront of “agentic commerce”. The agreement will see the retailer roll out Google Cloud’s Vertex AI across the e-commerce platforms of B&Q, Castorama in France and Poland, and Brico Dépôt France, shifting away from traditional keyword-based search towards more personalised, c…