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NikeSKIMS Is Here! Shop the Iconic, Sexy New Activewear Cosigned by Kim Kardashian
Kim Kardashian expands Skims with NikeSKIMS, offering 10,000 athleisure looks that combine sculpting shapewear and performance wear for a wide range of athletes, Skims said.
- On September 26, Kim Kardashian's Skims and Nike launched NikeSkims, going live at 7AM PT / 10AM ET on SKIMS.com and select Nike and SKIMS stores after months of delays.
- After dropping limited-edition capsules with high-fashion houses, Skims co-founder Kim Kardashian is expanding the brand through NikeSkims, featuring seven collections, 58 silhouettes, and 10,000 possible looks after a postponed spring launch.
- On Wednesday, NikeSkims debuted during a presentation at the New York Public Library, modeled by more than 50 athletes and Kim Kardashian, then hosted a launch at Nike's House of Innovation with celebrity guests.
- Industry analysts predict NikeSkims will generate buzz but warn success depends on price, design and execution, while experts caution Nike risks overdependence and losing athletic-innovation focus.
- Nike is making a major play for the female activewear market dominated by Vuori and Alo Yoga, and if NikeSkims is treated as a true sub-brand it could become a new frontier featuring sculpting, performance-driven designs.
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15 Articles
15 Articles
The NikeSKIMS collection is here, and it’s different from any activewear line you’ve seen before
The anticipated NikeSKIMS activewear collection is officially here and ready to be shopped. The collection officially launched on September 26, and brings together Nike’s performance legacy and SKIMS’ body-aware design.
·Springfield, United States
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Fitness clothing is a thing, even where it serves only the fashionable purpose. So that Skims and Nike now do common business is just right. From today on, their collection is available.
·Vienna, Austria
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Total News Sources15
Leaning Left5Leaning Right2Center3Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 30%
R 20%
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