US EditionKIM CHAEWON partners with PlayStation Asia to launch the "Love of Play" campaign
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[Digital Daily Reporter Lee Hak-beom] Sony Interactive Entertainment Korea (SIEK) announced on the 3rd that it will be holding the "Love of Play" campaign with Kim Chae-won of global K-pop group Seraphim on PlayStation (PS) to celebrate the Lunar New Year holiday. The "Love of Play" campaign consists of four video content pieces that capture the exciting moments of enjoying PS games with family, friends, lovers, or just yourself during the Lunar…
KIM CHAEWON partners with PlayStation Asia to launch the "Love of Play" campaign
Sony PlayStation Asia has officially announced a new partnership with Kim Chaewon of LE SSERAFIM for its 2026 New Year "Love of Play" campaign, bringing a fresh K-pop energy to gaming experiences across Southeast Asia.Image: Sony PlayStation's official websiteKim Chaewon x PlayStation AsiaThe Love of Play initiative is a multi-episode brand campaign celebrating how people play, whether alone, with family, friends, or siblings. The campaign kicks…
PlayStation "Love Of Play" Campaign With Kim Chaewon Brings In Sales, PlayStation X Wiggle Wiggle Merch
PlayStation is celebrating the the Lunar New Year with a sweet, rather cosy promo campaign. The “Love Of Play” promotion campaign sees PlayStation collaborating with Kim Chaewon from South Korean girl group Le Sserafim. This is a series of four videos that celebrates the Lunar New Year (not Valentine’s) with loved ones and PlayStation. The first of the four videos is now live here: PlayStation Festive New Year 2026 Sale As you can expect at eve…
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