Kia EV Sales Are In An Absolute Freefall. There's More To It Than You Think

Kia EV Sales Are In An Absolute Freefall. There's More To It Than You Think

The January sales numbers are in, and they're not good. Meanwhile, at Hyundai, EV sales are still growing. Can Kia turn this around?

Kia US EV Sales Plunge in January Despite Record Overall Deliveries

South Korean automaker Kia announced on Tuesday that it sold 64,502 vehicles across all powertrains last month in the United States, representing a 13.1% year over year increase. In 2025, the brand set a new sales record in the US with 852,155 units. Sales of electrified models — which include battery electric (BEV), hybrid electric (HEV), and plug-in hybrid vehicles (PHEV) — rose by approximately 45% compared to a year ago. However, considering…