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Kia, the Strategy that Led Him to Win the Future
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On 15 January 2021, Kia took one of the most decisive steps in his recent history: he abandoned the name "Kia Motors" to become simply "Kia" and presented the "Plan S", a long-term strategy with which the Korean company set out to stop being a simple car manufacturer to become a global supplier of sustainable mobility solutions. That announcement, sealed under the slogan "Movement that inspires", laid the foundation for the transformation that w…
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