Kia Malaysia Officially Launches – Plan to Be Relevant Again Focuses on Aftersales; Leadership Team Revealed

Kia’s Re-Entry in Malaysia Promises Updated Lineup and Improved Dealer Services for Customers

Kia has officially re-entered the Malaysian market under a direct principal-led model, aiming to provide a comprehensive and customer-focused experience across the country. The move positions Kia Sales Malaysia Sdn Bhd (KSM) to oversee all marketing, sales, and ownership operations starting January 2026. Kia’s re-entry comes as the brand seeks to address lingering scepticism among Malaysian consumers. Hyung Ho Kim, President and CEO of KSM, said…

Kia Malaysia officially launches – plan to be relevant again focuses on aftersales; leadership team revealed

Two weeks ago, we found out that Kia was moving to a principal-led model in Malaysia with the establishment of Kia Sales Malaysia (KSM), and now that company has been officially launched at an event in Bamboo Hills on Wednesday. Taking over from the previous distributor, the Bermaz-owned Dinamikjaya Motors, the firm formally introduced its leadership consisting of president and CEO Hyung Ho Kim and managing director Emily Lek. At the event, KSM …

Kia Malaysia Confirms 2026 Line-Up Ahead Of Local Relaunch

Kia Malaysia’s 2025 comeback will feature the EV9, Carnival, and Sportage, with the EV9 remaining the sole EV offering as of now.