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Kellogg Says It's Removing Artificial Dyes From Cereals by the End of This Year
The company is speeding up a reformulation plan after consumer pressure and retailer demands, and it will also remove BHT from cereals that still contain it.
- On Thursday, WK Kellogg announced it will remove all artificial colors from its cereals by the end of this year, accelerating its original 2027 timeline.
- Following years of public advocacy and a 2024 petition with 400,000 signatures, the firm signed an agreement with Texas Attorney General Ken Paxton last August to "permanently remove toxic dyes."
- Kellogg is transitioning to fruit- and vegetable-based juices for Froot Loops and Apple Jacks while also eliminating BHT. Chief Growth Officer Doug VanDeVelde said, "Consumers are looking for foods made with simple, recognizable ingredients."
- Retailers are simultaneously pressuring manufacturers; Target halted sales of artificial-colored cereals in May, and Walmart plans to remove such additives from store brands by January 2027.
- Industry efforts have intensified under President Donald Trump, as Robert Kennedy has urged food companies to phase out petroleum-based artificial dyes.
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MAHA Win: Kellogg to Remove Artificial Colors in All Cereals 'Sooner than Planned'
The Michigan-based WK Kellogg company vowed Thursday to remove artificial coloring from its cereals by the end of 2026, the decision coming as President Donald Trump's administration has been working to Make America Healthy Again (MAHA). The post MAHA Win: Kellogg to Remove Artificial Colors in All Cereals ‘Sooner than Planned’ appeared first on Breitbart.
·Los Angeles, United States
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Total News Sources128
Leaning Left21Leaning Right8Center90Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 18%
C 75%
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