Kao Steps Up EMEA Skincare Growth with Curél Launch in the Nordics

Kao Corporation targets European growth with Curél Nordics launch

The move by Kao Corporation to introduce science-backed skin care brand Curél in Sweden, Norway, Denmark and Finland comes as the J-beauty giant aims to grow sales from overseas to 50% of its business

Kao Steps Up EMEA Skincare Growth with Curél Launch in the Nordics

TOKYO--(BUSINESS WIRE)--Aug 25, 2026-

Curél launch in the Nordics to boost Kao’s EMEA skincare growth

Japanese consumer goods manufacturer Kao has announced the launch of its global skincare brand Curél in four Nordic countries: Sweden, Norway, Denmark, and Finland. The launch, set to take place in September 2026, will see Curél exclusively available at KICKS and Matas in the Nordics, as part of Kao’s strategic expansion of its cosmetics business. Curél, Japan’s No. 1*1... Source