Kao Revamps Cosmetics Business Strategy to Accelerate Growth

Kao Revamps Cosmetics Business Strategy to Accelerate Growth

TOKYO -- On September 19, 2025, Kao Corporation (TOKYO:4452) announced a revamp of its Cosmetics Business strategy to accelerate growth. Positioned as a key growth driver within the Kao Group, the Cosmetics Business is targeting net sales of 400 billion yen and an operating margin of 15% at the earliest feasible timing after 2030. As a milestone toward this ambition and in alignment with the medium-term management plan “K27,” Kao will pursue a s…

Kao drives global growth with revamped cosmetics business and overseas focus

Japanese beauty group Kao Corporation has outlined a renewed global growth plan for its cosmetics division, focusing on six core brands and three overseas expansion strategies. The strategy aims to achieve long-term financial targets of ¥400 billion (US$2.7 billion) in sales and a 15% margin beyond 2030. Kao maps its brands from luxury (Sensai and Molton Brown) to mass-premium (Kate) {Images: Kao Corporation} As a key step toward this goal, Kao …

Kao Corporation Targets $2.68b In Sales With Major Cosmetics Business Revamp

read the original version on: www.retailnews.asia Kao Corporation, a Tokyo-based company specializing in chemicals and cosmetics, has recently revealed plans to revamp its cosmetics business. The strategy will focus on the growth and expansion of its six core brands. The New Strategy Kao’s primary goal is to achieve a net sales target of 400 billion yen (US$2.68 billion), alongside an operating […] The post Kao Corporation Targets $2.68b In Sale…

Face lift: Kao refreshes cosmetics business strategy to push growth, build resilience

Kao looks to bolster profitability and long-term growth by focusing resources on six brands, while building a more resilient business structure.

Kao targeting ¥400 billion in Cosmetics Business division overhaul

The revamped beauty strategy aims to sharpen the Japanese beauty owner’s brand positioning and enhance competitiveness in the global market by 2030