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Kantar Will Measure Audiences of Netflix, Hbo and Amazon
Summary by Confidencial Digital
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A change in the system of measuring audiences Radiography of audiovisual consumption in Spain Connected television changes the model Fragmentation and new consumption habits Towards an integrated measurement of consumption Kantar Media is working on a project to measure with audimeters the consumption of platforms such as Netflix, HBO and Amazon in Spain, as confirmed by Confidencial Digital. A system has been developed over the last few months …
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