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Kamakura Shirts: From Crisis to Record Profits. the Second-Generation President Talks About "What to Change and What to Protect"
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1 Articles
Kamakura Shirts fell into the red due to the COVID-19 pandemic, but in 2024 it achieved record highs in both sales and operating profit. Despite a trend away from shirts due to a trend toward more casual work attire, how was the company able to grow? We spoke to Nanako Sadasue, who became president in 2020.
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