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K-pop’s concept era built a mythology machine. NewJeans arrived to dismantle it
Summary by Martin Cid Magazine
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K-pop’s concept era built a mythology machine. NewJeans arrived to dismantle it
Every K-pop comeback begins with a decision that has nothing to do with music. Before a single note is recorded, a creative team determines what argument this release will make: not what sound it will use, but who these people will be. That design choice is the concept. It governs the hair, the choreography vocabulary, the music video sets, the album packaging, the persona. In K-pop, identity is engineered at the source, and the concept era is w…
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