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"Just Point It"—The New Mexico Ski Company Built on Steep Lines and Commitment
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"Just Point It"—The New Mexico Ski Company Built on Steep Lines and Commitment
Just Point It makes products for the hardcore adventurer. | Photo: Just Point It You may have never heard of the company Just Point It, but it was born on the steep pitches of New Mexico over a decade ago. The Wolff brothers—Ted, Nick, and Joe—grew up skiing every mountain they could reach, but they always found their way back to the challenges of Taos Ski Valley. Their rallying cry on the hill, “Just point it,” captured the way they approached …
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