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Just Eat Confirms New Change for All Customers when Ordering a Takeaway
Customers can order food, groceries and other items through conversational WhatsApp messages, while final payment still takes place in the Just Eat app.
- On October 1, 2026, Just Eat launched an AI-powered service enabling UK customers to place orders through WhatsApp using conversational messages instead of browsing menus.
- Jörg Gerbig, chief corporate development officer at Just Eat Investor Relations, said: "As convenience becomes ever more important," the company seeks new ways to meet customers where they already are.
- Unlike typical support-focused business chats, this "chat-to-basket" experience allows users to customize orders directly within WhatsApp; final payment must be completed through the company app.
- Following successful trials in Europe, including Spain and the Netherlands, the platform now connects users to partners offering pharmacy items, beauty products, and groceries beyond takeaways.
- Customers can type requests like "find me the best burgers nearby" or "dinner for four people with vegetarian options" to receive AI-powered recommendations from thousands of partners.
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12 Articles
Just Eat becomes first UK delivery platform to introduce WhatsApp ordering
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. From today, Just Eat customers in the UK can browse and order their favourite takeaway right on WhatsApp. In a UK first, Just Eat has launched its custom-built AI-powered service, which allows customers to order from any of its 100,000 UK partners directly through What…
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