Judicial Follies: I’ll drink to that

Judicial Follies: I’ll drink to that

In 1920, an unusual trademark infringement suit came before the United States Supreme Court. The Coca-Cola Company sued a competitor, the Koke Company of America. Coca-Cola had spent years creating public awareness of its name, which is part of what the business term “good will” means. Coca-Cola claimed that Koke had chosen its name to confuse the public into thinking that Koke’s product was the one everyone associated with “Coke.” Come to think…