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Judge of the Day: Jellyfish’s Richard West says design must outpace tech

Summary by The Drum

As VP of Creative at Jellyfish and a juror in the Design category at The Drum Awards Festival, Richard West explores how AI is reshaping the design process, why consistency still wins in a fast-moving world, and the creative fundamentals brands can’t afford to forget.

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1 Articles

1 Articles

Judge of the Day: Jellyfish’s Richard West says design must outpace tech

As VP of Creative at Jellyfish and a juror in the Design category at The Drum Awards Festival, Richard West explores how AI is reshaping the design process, why consistency still wins in a fast-moving world, and the creative fundamentals brands can’t afford to forget.

17 hours ago

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The Drum broke the news in 17 hours ago on Thursday, October 2, 2025.

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