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The Latest Dangerous Social Media Trend that ‘Gamifies’ Deadly Driving
The government said platforms should remove clips that glorify reckless driving after 62 wrong-way motorway incidents were recorded in Ireland this year, officials said.
On Monday, the British government urged TikTok and Meta to remove videos celebrating dangerous 'wrong-way' driving, following deadly crashes in England and Ireland involving motorists traveling against traffic.
A weekend collision near Middlesbrough, England, killed two police officers, Matthew Blades and Tom Clough, and five young people after a Volkswagen Passat traveling on the wrong side of the road struck a marked police car.
Irish authorities recorded 62 incidents of wrong-way driving this year, a 32% increase over last year, as Garda Commissioner Justin Kelly warned that some drivers prioritize social media 'likes' over public safety.
TikTok stated it removes rule-breaking videos, while Meta restricts imagery depicting reckless driving for users under 18, both citing policies against 'high-risk viral challenges' except in fictional or professional settings.
Mary Aiken, a professor of cyberpsychology from Capital Technology University, explained that recording risky driving creates a 'perceived distance from real-world danger' for drivers, transforming reckless behavior into a performance for social rewards.