Josep Ametller, CEO of Ametller Origin: 'When I Was 18 Years Old I Sold Fruit in the Vilafranca Market and Realized that Our Trade Was Unattractive'

Clarin

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Factuality

Ownership

Together with his brother he followed the legacy of his family, which has been dedicated to the field since 1830.They ensure that they pay special attention to the design of the premises and to the people who are part of the business.

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Factuality

Ownership

The story of Ametller Origin begins in 1830, when the Ametller family began to cultivate their lands eight generations ago. In 1990, Joan, the older brother of the Ametller family convinced his father to put the eggs of the hens on sale in the market of Vilafranca del Penedés.From there, they began to sell melons, potatoes and tomatoes. Eventually, the position began to gain popularity among the population, becoming a reference of the region. Al…