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Jonathan Dawson on breaking industry norms to drive loyalty and sales
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PressNewsAgencyJonathan Dawson on breaking industry norms to drive loyalty and sales
Six months after acquiring Cherokee Mitsubishi, dealer principal Jonathan Dawson is candid about both progress and missteps as he transitions from industry consultant to retail operator. During the latest Mind Your Own Business segment, Dawson draws on his experience to underscore a broader lesson for dealers: disciplined execution, not rapid change, is key to sustainable growth. Dawson, who purchased the store in June while it was losing $100,0…
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