Jon Cook to Leave WPP After Three Decades at VML
Cook will stay through March 2027 as WPP names Eric Campbell to lead VML and leaves the creative unit’s wider succession undecided.
- WPP announced that Jon Cook, global CEO of VML and WPP Creative, will step down in March 2027, with Eric Campbell, North America CEO of VML, succeeding him as global CEO of VML.
- Cook, who joined VML in 1996, transformed the Kansas City agency into a global network spanning more than 55 markets and led the 2024 merger of Wunderman Thompson and VMLY&R to form the current VML.
- WPP CEO Cindy Rose stated Campbell has been 'central to VML's success for more than 25 years' and shaped its client relationships and culture. He currently leads VML North America and will retain his North American remit with WPP Creative.
- To allow for a 'seamless' transition, Cook will remain in both roles until March 2027, though WPP has not yet named a successor to Cook for his wider WPP Creative responsibilities.
- While Cook has not announced his 'next chapter,' he stated VML and WPP Creative are 'operating from positions of tremendous strength' and it is 'the right moment for other voices to lead.
11 Articles
11 Articles
The British advertising group WPP announced on Friday (2) the departure of the Chief Executive (CEO) of WPP Creative, Jon Cook. The executive was in office only seven months ago, when he assumed the command of the division, which brings together creative agencies such as Ogilvy, Grey and VML. He also accumulated the function of global CEO of VML, a network of advertising agencies in which he operated 30 years ago. Exclusive material for subscrib…
Jon Cook to exit WPP, Eric Campbell to succeed as VML Global CEO
WPP has announced that Jon Cook, Global CEO of VML and CEO of WPP Creative, will depart from the company to pursue the next stage of his career. Cook will remain in his current roles through March 2027 to support the leadership transition. Cook has spent three decades with VML, helping develop the agency from a digital agency in Kansas City into a global creative network. In 2024, he led the creation of VML through the merger of VMLY&R and Wunde…
Jon Cook to depart WPP in March 2027 as Eric Campbell takes over as VML global CEO
WPP has announced that Jon Cook, Global CEO of VML and CEO of WPP Creative, is set to depart WPP to pursue the next chapter of his career. Cook will remain in his leadership roles through March 2027 to ensure a seamless, collaborative transition.
Coverage Details
Bias Distribution
- 75% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
![[Opinion] Κεμπέκ: Πολιτικός «σεισμός» προ των πυλών καθώς η επαρχία οδεύει προς τις κάλπες](/_next/image?url=https%3A%2F%2Fgrnd.b-cdn.net%2Finterests%2F77552585ba37f97befdabee804828c0b3794ab94.jpg&w=1440&q=75)
