US EditionPublished • loading... • Updated
JLR Ousts Creative Chief Gerry McGovern Amid Controversial Rebrand and Leadership Shake-Up
Gerry McGovern was dismissed amid internal dissent and controversy over a costly Jaguar rebrand and JLR’s aggressive electric vehicle strategy, shortly after PB Balaji became CEO.
- On Monday, Gerry McGovern, JLR Chief Creative Officer, was dismissed and escorted from company premises just two weeks after PB Balaji became JLR CEO on November 17, 2025.
- A leaked 2022 letter shows design-team dissent over the rebrand, as 25 to 30 JLR design team members protested outsourcing to Accenture Interactive, deepening splits around Gerry McGovern’s direction.
- McGovern, who led JLR design for 21 years, created multiple flagship models including the Defender and Range Rover revamps and oversaw the Type 00 concept due for production in August 2026 at $120,000.
- JLR parted ways with the advertising agency behind the relaunch and now with McGovern, while neither Jaguar Land Rover nor Tata Motors commented and sources say the sacking surprised his design team.
- Under pressure from tariffs and a major cyberattack, Jaguar Land Rover faces strained finances as U.S. tariffs halted April shipments and a cyberattack shut plants for more than five weeks.
Insights by Ground AI
48 Articles
48 Articles
Gerry McGovern's abrupt dismissal triggers an internal crisis that threatens the future of Type 00 and revives doubts about Jaguar's creative and strategic direction
Jaguar Fires Chief Creative Officer Behind Flop Rebrand After Sales Collapse - Real News Now
Gerry McGovern, the architect of Jaguar’s widely ridiculed rebranding campaign, has been fired following a catastrophic drop in sales and months of public backlash, according to a report from Autocar. McGovern, who served as the company’s chief creative officer for two decades, led the avant-garde “Copy Nothing” campaign that debuted in late 2024. The commercial, which notably featured no actual cars, was slammed by consumers and industry leader…
Coverage Details
Total News Sources48
Leaning Left3Leaning Right9Center4Last UpdatedBias Distribution56% Right
Bias Distribution
- 56% of the sources lean Right
56% Right
L 19%
C 25%
R 56%
Factuality
To view factuality data please Upgrade to Premium
