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JIVE Revived: RCA Reboots Label With Mike Weiss and David Melhado as Co‑Presidents

Sony Music’s RCA revives Jive Records with Mike Weiss and David Melhado as co-presidents, focusing on an artist-first approach to sign and develop diverse talent.

Summary by Billboard
Fifteen years after being folded into RCA Records, the influential hip-hop, R&B and pop label JIVE Records is being relaunched as a standalone frontline imprint under Sony Music’s RCA, with former UnitedMasters executives Mike Weiss and David Melhado named co-presidents. According to a press release, the revived JIVE aims to honor the label’s storied legacy while reimagining its role for today’s music landscape. The new iteration will focus on…

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RCA Relaunches Jive Records

Britney Spears, Aaliyah, and *NSYNC were all signed to the label during its peak commercial years

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Variety broke the news in Los Angeles, United States on Tuesday, February 3, 2026.
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