US EditionReliance-Disney's JioHotstar to Invest $444 Million in South Indian Content, Executive Says
JioHotstar plans 1,500 hours of new South Indian content within a year and aims to boost local creative economies with $445 million investment over five years.
- At a star-studded Chennai showcase, JioHotstar announced a five-year, $445M commitment to South India and unveiled 25 new titles with regional stars.
- JioHotstar signed a letter of intent with the Government of Tamil Nadu to strengthen the state's creative ecosystem and will launch writing labs, mentorships, and workshops for filmmakers and digital storytellers.
- Some 1,500 hours of South content will roll out over the next year, reaching 400 million users with 99.96% post code presence and close to 45% connected TV viewing.
- The platform aims to more than double subscribers via regional and influencer-led programming, with Malayalam content driving over 80% of watch time from viewers outside Kerala as southern consumers spend nearly 70% more time on JioHotstar.
- With Hindi industry challenges, JioHotstar's regional-first push ranks among the largest streaming investments focused on South India, expanding Roadies in Telugu and Bigg Boss across Tamil, Telugu, Malayalam and Kannada.
16 Articles
16 Articles
Dravidian Model Hypocrisy: DMK Criticize Modi Govt As 'Ambani-Adani' Govt But TN Govt Signs ₹4000 Cr Deal With JioHotstar To Make Movies
In a move that has sparked sharp questions over political consistency, the Tamil Nadu government on Tuesday signed an MoU with JioHotstar, a Reliance-owned OTT platform, even as DMK leaders continue to attack the Union government as being “run for Ambani and Adani.” The agreement, formalised in the presence of Chief Minister M.K. Stalin, commits JioHotstar to investing ₹4,000 crore in Tamil Nadu over the next five years as part of a larger ₹12,0…
TN Dy CM Udhyanidhi Stalin Unveils 'Kerala Crime Files S3', 'Kaattaan', More South Shows Slate at 'South Unbound' Event
Get latest articles and stories on Entertainment at LatestLY. The Deputy Chief Minister Udhayanidhi Stalin unveiled the upcoming slate of 25 South titles spanning originals, blockbuster films and high-engagement series at the JioHotstar's 'South Unbound' event on Tuesday. Entertainment News | TN Dy CM Udhyanidhi Stalin Unveils 'Kerala Crime Files S3', 'Kaattaan', More South Shows Slate at 'South Unbound' Event.
JioHotstar to invest Rs 4,000 crore in South Indian content; Kamal Haasan cites Kantara, Pushpa to state ‘ethnic is the new international’
On the occasion, JioHotstar announced that its hit originals like Kerala Crime Files, Save The Tigers, Heart Beat, and Good Wife will get new seasons.
Vijay Sethupathi, Nivin Pauly Lead JioHotstar Southern Slate as Leading Indian Streamer Reveals $445 Million Content Investment
JioHotstar unveils 25-title South India slate with Vijay Sethupathi, Nivin Pauly, backed by $445 million investment and Tamil Nadu government deal.
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