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Jim Barsi—owner of Barsi's Liquor Store—dies

James Joseph “Jim” Barsi, who ran his eponymous liquor store on East Lake Avenue for a half-century before selling the business and retiring in 2019, died on Jan. 26. He was 83.  Eddie Casillas said he began working for Barsi when he was 16, and spent the next 15 years at the shop, eventually working his way up to managing the store.  Those years would shape the rest of Cassillas’s life as he learned the inner workings of the business from Barsi…
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The Pajaronian | Watsonville, CA broke the news in on Tuesday, February 3, 2026.
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