GIVA Pulls Down Kriti Sanon Raksha Bandhan ad After Backlash; Jewellery Brand Issues Apology
The brand said the ad unintentionally hurt sentiments and was removed from all media after criticism over Kriti Sanon’s outfit and a rakhi scene with a pet dog.
- GIVA Jewellery withdrew its Raksha Bandhan advertisement featuring actor Kriti Sanon after the campaign sparked social media backlash. The brand stated the decision was made out of respect for society.
- Social media users debated the appropriateness of Kriti's Indo-Western ensemble and her decision to tie a rakhi to a pet dog during the festival. Critics questioned whether the outfit choice aligned with Raksha Bandhan traditions.
- BJP MP Kangana Ranaut labeled the ad "intentionally creepy" and accused Kriti of "tying rakhi in a bikini." The brand had stated its intent was to celebrate the festive season with family pets.
- Kriti defended her choices in a social media post, arguing the essence of festivals lies in emotions rather than clothing. She wrote, "Rakshabandhan is a bond of protection," questioning why women face scrutiny over cultural expression.
- Congress MP Rahul Gandhi supported the actor on Instagram, emphasizing personal freedom. "What a woman wears, what she does, and where she goes is her choice. Stop trolling women for exercising their freedom," he wrote.
20 Articles
20 Articles
GIVA pulls down Kriti Sanon Raksha Bandhan ad after backlash; jewellery brand issues apology
GIVA has withdrawn its recent jewellery advertisement featuring Kriti Sanon following criticism and backlash on social media. The campaign, which was released around Rakshabandhan, has now been pulled down from all platforms. The jewellery brand has also issued an apology on its official Instagram handle, clarifying that hurting anyone’s sentiments was not the intention behind the campaign.In its statement, GIVA said, “We have the highest regard…
Kriti Sanon's Rakhi ad pulled by jewellery brand after controversy
"If our recent advertisement has inadvertently hurt the sentiments of some segments of society, that was not our intent at all. Out of respect, we have withdrawn the said advertisement from all media," says GIVA
Entertainment News: GIVA Pulls Kriti Sanon’s Raksha Bandhan Ad After Backlash and Political Row
<p>Kriti Sanon’s Raksha Bandhan advertisement for jewellery brand GIVA has been withdrawn after triggering a heated debate on social media and drawing political reactions. The advertisement showed Kriti tying a rakhi to her on-screen brother and also featured her tying a rakhi to a pet dog. However, her outfit became the main focus of the controversy, with critics questioning its presentation during a traditional festival. BJP MP and actress Kan…
Kriti Sanon's Raksha Bandhan ad pulled down by the brand: Netizens slam the actress over her initial response, saying, ‘Try wearing kurta pyjama to a swimming pool then’
In a stirring controversy, Kriti Sanon's Raksha Bandhan advertisement prompted a wave of criticism about what is deemed appropriate festival wear. As public outcry grew, the brand swiftly withdrew the ad. Kriti defended her wardrobe choice, insisting that emotional connections take precedence over clothing. Yet, many netizens countered that attire plays a crucial role in honoring cultural traditions. Consequently, the brand apologized for any hu…
Kriti Sanon's Raksha Bandhan ad taken down by jewellery brand amid social media controversy
The jewellery brand has withdrawn its Raksha Bandhan advertisement featuring Kriti Sanon following criticism over the campaign and the actor's outfit. The decision came after the ad sparked a debate on social media.
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