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Jeremy Clarkson signs exclusive major deal with supermarket giant
The deal puts Diddly Squat products on Ocado.com for the first time and funds outdoor learning and farming skills with The Ernest Cook Trust.
- On Wednesday, April 29, Jeremy Clarkson's Diddly Squat Farm launched its first supermarket partnership with Ocado Retail, with products now available via Ocado.com in the "Best of British" section.
- Diddly Squat co-founder Lisa Hogan described the collaboration as a "natural step" toward making the farm's offerings accessible to shoppers across the country while celebrating British farming practically.
- Shoppers can purchase items including Real Ale Chutney, Blackberry Jam, Beer Mustard, and Diddly Dunkers, with further product additions planned later in the year.
- Ocado Retail partnerships lead Lucy Silver stated the partnership invests in outdoor learning and land-based skills schemes delivered by The Ernest Cook Trust to support British farming.
- Following this initial launch, Diddly Squat plans to introduce further product additions to the online range later this year, expanding the selection available to customers nationwide.
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Oxford Mail+7 Reposted by 7 other sources
Jeremy Clarkson signs exclusive major deal with supermarket giant
Clarkson's Farm and Top Gear star Jeremy Clarkson has signed an exclusive major deal with a supermarket giant.
·Oxford, United Kingdom
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