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Jeremiah's Italian Ice Unveils "Island Fire" -- A Sweet-Meets-Heat Flavor Featuring Hawaiian Hot T's POG2 Sauce as Seen on Hot Ones

Starting March 23, the brand launched Jeremiah's Italian Ice flavor 'Island Fire', blending tropical fruit flavors with Hawaiian Hot T's POG2 hot sauce.
The drop caps Jeremiah's 30 Years of Ice campaign, which ran a different flavor each week, and the company said the finale was 'truly unexpected'.
Guests can order Island Fire alone or layered with Jeremiah's Italian Ice to create a Jelati, starting bright and fruity with a lingering heat, Jeremiah's said.
With 160+ locations, Jeremiah's can distribute the limited flavor widely and leverages Hawaiian Hot T's POG2 and a PR Newswire rollout for high-visibility promotion.
Jeremiah's Italian Ice, founded in 1996 and franchising since 2019, frames the drop within its brand image using the motto 'LIVE LIFE TO THE COOLEST'.

Insights by Ground AI