Ferrero Group Taps Insider to Lead WK Kellogg as COO

Ferrero Group taps insider to lead WK Kellogg as COO

An executive at WK Kellogg Co.’s parent company will lead the Battle Creek cereal maker as its chief operating officer. Jean-Baptiste Santoul’s appointment comes a little more than four months after Ferrero Group acquired the Battle Creek-based WK Kellogg Co. and took it private in a deal valued at $3.1 billion.... Please login to read all 598 words.

Jean-Baptiste Santoul to lead Kellogg Co. - RetailDetail EU

Following Ferrero's recent acquisition of breakfast cereal manufacturer WK Kellogg Co, the company has appointed a new COO: Jean-Baptiste Santoul, who gained extensive international experience at Henkel (where he headed the Benelux division) and Ferrero.

Ferrero names insider to head WK Kellogg after $3.1B purchase

Jean-Baptiste Santoul vowed to accelerate growth, calling it “a pivotal time” for the Froot Loops maker and the future of cereal in North America.