US EditionJD.com takes on Amazon in Europe with Joybuy launch
6 Articles
6 Articles
Since Monday, a new e-brand from China comes to walk on the platforms of Jeff Bezos' firm
Ordered before 11am, delivered before 11pm. Joybuy, JD.com's European platform, officially launched in France on 16 March 2026, with a promise of size.
JD.com has launched the Joybuy platform in six European countries, expanding its operations outside China and strengthening competition in an e-commerce market dominated by global players.
Officially launched this Monday, March 16, 2026 in France, Joybuy - the platform of the Chinese giant JD.com - promises to deliver any order placed before 11 a.m. before 11 p.m. in Île-de-France. A logistical and commercial challenge that directly targets Amazon.
In Germany, Amazon is virtually unrivaled in the online retail market. Now, however, another competitor has entered the fray, one that is among the leading platforms in China: Joybuy. The German website is now live and advertises same-day delivery, among other services. Joybuy's product range already includes over 60,000 items, including numerous well-known brands such as Samsung and Apple, as well as items from the drugstore, household, and ele…
JD.com takes on Amazon in Europe with Joybuy launch
China’s largest retailer by revenue, JD.com (京东), is stepping onto Amazon’s home turf. On March 16, the company announced the launch of its Joybuy platform across six European markets – the UK, Germany, France, the Netherlands, Belgium and Luxembourg – marking its most ambitious overseas push to date. At first glance, it looks like another marketplace entering an already crowded field. But JD isn’t playing the usual cross-border game here. Inst…
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