The Real Winners of March Madness? Brands that Move Fast on NIL Deals

The real winners of March Madness? Brands that move fast on NIL deals

Brands across sectors, from footwear to personal care, are racing to sign college basketball players for this year’s March Madness

College basketball analyst Jay Bilas has zero concerns about NIL affecting March Madness: 'Never been better'

March Madness NIL criticism is unfounded, Jay Bilas told Fox News Digital, arguing one tournament does not make a trend after all four No. 1 seeds reached the 2025 Final Four.

Jay Bilas says NIL hasn’t ruined March Madness despite growing criticism

Jay Bilas Defends NIL: ‘It Hasn’t Ruined March Madness’ Amid Rising Criticism Over Upsets and Parity Jay Bilas NIL March Madness, NIL hasn’t ruined college basketball, March Madness 2026 criticism, NIL transfer portal impact, Jay Bilas NCAA tournament take — these phrases are gaining traction as ESPN analyst and former Duke standout Jay Bilas pushes back against claims that Name, Image, and Likeness (NIL) deals and the transfer portal have destr…