Jamie Vardy channel to broadcast Bundesliga games
The former England striker’s channel will carry seven Friday matches as the Bundesliga expands creator-led coverage to reach younger viewers.
- On Friday, former Leicester City striker Jamie Vardy secured rights to broadcast seven Friday Bundesliga matches on his YouTube channel, 'Jamie Vardy's Having a Party,' during the 2026-27 season.
- Bundesliga Media finalized this agreement as part of a strategy to reach younger, digitally engaged audiences through creator-led coverage combining live football with player-led commentary.
- Workerbee CEO Rick Murray noted that fans want to experience football "with people they already know and trust," and Jamie has built an incredible community through his podcast launched in June.
- Mirroring this creator-led format, British YouTuber Mark Goldbridge's 'That's Football' channel renewed its agreement to show 15 matches, starting with the Bayern Munich and Stuttgart season opener.
- The 39-year-old Vardy remains a free agent following his one-year stint at Italian side Cremonese, having previously spent 13 years at Leicester City where he won the Premier League.
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The ex-Leicester striker Jamie Vardy has secured the TV rights of seven Friday matches of the German Bundesliga for his YouTube channel.
Jamie Vardy channel to broadcast Bundesliga games
Vardy's channel will become an official broadcaster in the UK for seven Friday Bundesliga games this season. The arrangement is similar to that of British podcaster Mark Goldbridge, who became an official broadcaster in 2025 and will show 15 matches in the 2026-27 season. The channel will broadcast Friday's Bundesliga opener between defending champions Bayern Munich and Stuttgart. While traditional outlets such as Sky Sport and the BBC also ha…
The Bundesliga is taking a new path in marketing. A selection of games will run on a footballer's YouTube channel in the future.
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