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It's Risky When Politicians Tweet Emotionally
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It's Risky When Politicians Tweet Emotionally
Politicians who emote online may win attention—but not necessarily new admirers. A study from Indiana University finds that while emotional language on social media can boost engagement in the short term, it does little to broaden a politician’s following. The research examined more than 70,000 tweets posted by U.S. senators in 2018, tracking changes in follower counts alongside likes, shares, and retweets. Posts laced with emotion—especially th…
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