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It’s cute. It’s cuddly. And it wants all your data.

The doll-like agent includes customizable avatars and privacy tools as Meta pushes AI products that feel more approachable.

Meta hopes its new AI agent will win people over by being cute. Muse, the tech giant’s cuddly, doll-like AI agent, shot to the top of the Apple App Store charts after it was featured this week at the company’s Meta Connect conference. The company is touting the tool, designed to help people with their everyday tasks, as an AI agent “built for everyone,” including those who lack experience with technology. Meta CEO Mark Zuckerberg said the defaul…

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NBC Dallas-Fort Worth broke the news in Fort Worth, United States on Thursday, September 24, 2026.
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