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Meta Is Paying Influencers to Fight Growing Child Safety Concerns

The Tech Transparency Project says five influencers with about 5.4 million followers praised Instagram Teen Accounts in paid posts as Meta fought the ban.

Several countries have restricted social media accounts for teens, citing child safety concerns. Since Meta owns most popular social media platforms, it is impacted the most. Now, a new report claims Meta is paying influencers to promote its Teen Accounts as a safer option for young users. It reportedly used events, celebrities, and parenting influencers to push this message as governments consider stricter rules. Meta uses influencers to fight …

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Meta has been accused of buttering up influencers at its "safety camp" events

The company invited dozens of parenting influencers to an “Instagram Safety Camp” at a Sydney Harbour venue in July 2025

·City of Perth, Australia
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While several governments are seeking to limit adolescents' access to social networks, Meta has chosen a particularly revealing method of the time: to pay influencers parents to brag about Instagram's security features with their communities. A global strategy documented by the Tech Transparency Project and which has...

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Influenth broke the news on Thursday, August 20, 2026.
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