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Islamic Branding and Trends Drive Fashion Purchases, Study Finds
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Islamic Branding and Trends Drive Fashion Purchases, Study Finds
A recent study published in “Our Economy: Journal of Islamic Economics” has shed light on the factors influencing purchasing decisions in the Islamic fashion market, offering valuable insights for businesses operating in this growing sector. The research, led by Arasy Fahrullah from the Department of Islamic Economics at Universitas Negeri Surabaya, focused on students in Surabaya, Indonesia… Source
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