Is Starbucks Turning Protein Coffee Into the New Normal?
2 Articles
2 Articles
Is Starbucks Turning Protein Coffee Into the New Normal?
A 2025 IFIC survey found 35% of consumers increased protein intake last year, a demand now driving protein drinks at coffee chains nationwide.Credit: Courtesy of StarbucksKey PointsAbout 70% of Americans say they’re trying to eat more protein, driving a shift toward protein in mainstream consumption. Coffee chains are responding with new protein-focused drinks.Viral trends like “proffee” have helped propel protein in drinks, offering a convenien…
Innovation in the beverage industry is no longer happening only in the laboratory, but in culture. What used to be a distinctly separate category of coffee on the one hand, soft drinks on the other, cocktails in its own lane today is being diluted in hybrid combinations that respond more to lifestyles than to traditional recipes. In that scenario appears the collaboration between Starbucks, of the Alsea group, and Schweppes, tonic brand of Sunto…
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