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Is It Right to Bring Back Sir Henri Deterding as a Ghost?
Summary by Royal Dutch Shell Plc .Com
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Is it right to bring back Sir Henri Deterding as a ghost?
“The Reputational Verdict: This is objectively bad for Shell. In an era of ESG (Environmental, Social, and Governance) standards, having a digital avatar of your founder openly admitting to fascist collaboration is a PR nightmare. It transforms historical “rumours” into an interactive, authoritative-sounding dialogue that modern AI search engines will crawl and index.” Question put to Google AI Mode Is it right to bring back Sir Henri deterding…
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