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Northumberland Drinks Company Fentimans Is Snapped up for £38m by Irn-Bru Maker
AG Barr acquired Fentimans for £38 million and Frobishers for £13 million to boost growth and target double-digit pre-tax profit increases, driven by reduced alcohol consumption trends.
- On Monday, AG Barr announced deals worth more than £50 million to acquire Fentimans and Frobishers, completing purchases of roughly £38 million and £13 million respectively.
- Against a strong year, AG Barr said annual revenues of around £437 million rose, with sales growth and cost savings driving double‑digit pre‑tax profit growth for the year to January 31.
- The purchases bring distinct brands into AG Barr's portfolio, with Fentimans, a 'botanical brewery' from Northumberland, and Frobishers, a Devon juice business founded in 1969, joining existing brands.
- AG Barr said the moves support its M&A strategy and told shareholders the deals were funded through a combination of cash and debt.
- Looking to the new financial year, AG Barr said it enters FY26/27 with good momentum, citing Irn‑Bru's modest growth and strong Rubicon and Boost sales offsetting Funkin's decline.
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Scottish Irn-Bru owner launches English takeover with £50m double drinksmaker deal
Dunbartonshire soft drinks giant AG Barr, the maker of the quintessentially Scottish Irn-Bru as well as much-loved brands like Tizer, Rubicon and Boost Energy Drinks, has bagged a pair of English soft drink rivals in deals totalling over £50m.
Coverage Details
Total News Sources21
Leaning Left4Leaning Right2Center6Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 33%
C 50%
R 17%
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