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Irn-Bru 'Made in Scotland from Girders': Heavy metal - DecisionMarketing
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Irn-Bru 'Made in Scotland from Girders': Heavy metal - DecisionMarketing
Love it or loathe it, there is no doubting that Irn-Bru sits right up there with Robert Burns, William Wallace, haggis, and neeps and tatties as quintessentially Scottish, so when London agency Lucky Generals had the temerity to win the advertising and marketing account from the Leith last year, there was uproar North of the Border. After all, Edinburgh-based Leith had held the AG Barr account virtually since Hadrian’s Wall was built – well, at …
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