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Irish marketing industry contributes €16.5bn to the economy
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Irish marketing industry contributes €16.5bn to the economy
The marketing industry contributes €16.5bn annually to the Irish economy and supports more than 117,000 jobs, according to an analysis for Marketing Institute Ireland (MII). The research, which was conducted by Amárach Research, found that marketing is comparable in scale to major sectors such as construction and tourism. A minimum of €4.4bn is directly invested in marketing activity by Irish organisations every year, including €1.5bn for salari…
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