Formal Training for Marketers Is the Real Competitive Advantage

Formal Training for Marketers Is the Real Competitive Advantage

Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.”

Ipsos study finds only 35% of marketers meet core knowledge benchmark amid rising industry pressure

New Delhi: A new global study by Ipsos has found that only 35% of marketers meet a basic benchmark of foundational marketing knowledge, raising concerns about the industry’s ability to operate effectively in an environment defined by speed, complexity and increasing accountability. The report, Marketing Anchors: The case for capability in an era of transformation, highlights a widening capability gap, with two in three marketers lacking the core…

Marketers feel the heat as AI exposes skills shortage - DecisionMarketing

The marketing profession is increasingly coming under pressure over a widening competence gap, with a new analysis exposing how many in the industry are struggling to keep up as AI-driven demands outpace the core expertise of the workforce. According to a major new study, The Marketing Anchors report by Ipsos, conducted across the UK, US, Canada, and Australia, only 35% of practitioners can correctly define core foundational concepts. Working in…